The Initial Choice is a full-service monogram and gift shop personalizing the many items we sell as well as those you bring in. We are excited to offer online what we have been doing in-store since 1981. The embroidery thread colors and styles shown here are a selection of the most popular. Many others are available–we are just keeping it simple. The website represents a few of the items we offer. Please call or email us at any time with any request, keeping in mind we are only reachable by phone Monday - Saturday 9:30 to 5 CST. Please contact us for any custom work you need doing. Working from your artwork, we can do small and bigger runs with a 2-week turnaround--your product or ours.